The Change Cycle™ Series IP Overview

The Change Cycle™ Series is an intellectual property owned by Ann Salerno, CEO of CCMC, Inc., a training and product development company founded in 1992. Salerno has developed a comprehensive change management product line known as The Change Cycle™ Series, designed to help individuals and organizations navigate change effectively.

Program Applications

The Change Cycle™ Series can be implemented in several ways:

  • Complete Training and Coaching Packages: Delivered by certified trainers in both virtual and in-person classroom settings.

  • Stand-Alone Products: Designed for individuals, teams, and organizations. These include The eLocator Assessment, management job aids, and a variety of additional resources.

  • Licensing Agreements: Available to corporations, non-profit organizations, and independent agents seeking to integrate The Change Cycle™ materials into their own programs.

  • Master Trainer Certifications: For professionals wishing to train others in The Change Cycle™ methodology.

Publications and Availability

The Change Cycle™ Series has achieved global reach, with many training products translated into Spanish, Portuguese, Simplified Chinese, Japanese, German, Thai, Italian, and French.

A book titled The Change Cycle: How People Can Survive and Thrive in Organizational Change was published by Berrett-Koehler Publishers in 2008 and is available globally in English, Chinese, German, and Spanish—including an e-book edition.

Client Base

The Series has been implemented by more than 130 organizations worldwide, including:
Nestlé and its Nespresso subsidiary, Honda, Kaiser Permanente, NASA, Delta Faucet, Scout, Avanir Pharmaceuticals, and various government agencies.

Current Focus

The Change Cycle™ methodology is currently in a growth stage, driven by the rising global demand for virtual and e-learning training platforms that provide practical, adaptable approaches to managing organizational change. Ms. Salerno has determined that this is the right time to step away from the business and is looking for a buyer who has the resources and knowledge to grow the company while continuing to service the existing client base.