Marketplace Growth
● Change Management training is part of the broader corporate training sector which is valued at over $360 billion in 2025 and is projected to reach $487.3 billion by 2030.
● Change Management consulting, which often includes training services, was valued at approximately $1.93 billion in 2024 and is expected to grow to $3.89 billion by 2032.
● The Change Management training and consulting growth drivers include:
●The rapid adoption of new technologies like AI and cloud computing is creating a critical need for employees to adapt to new tools and processes.
●Organizations, now more than ever, recognize that successful change management depends heavily on people. This is leading to great investment in training offerings that focus on the human side of change and instilling the skills and behaviors necessary for adoption and growth.
Revenue Streams and Growth Potential
The Change Cycle™ Series currently generates revenue through three primary channels:
Train-the-Trainer / Facilitator Certifications — Offered in virtual, eLearning, and in-person classroom formats, enabling certified professionals to deliver The Change Cycle™ programs within their own organizations or to clients.
Product Sales — Training materials and digital resources sold directly to organizations for both virtual and classroom delivery. The cost of goods averages under 28% for printed materials and under 12% for virtual products, ensuring strong margins.
Licensing Agreements — Available through subscription services, co-branding opportunities, and global licensing rights to print and distribute The Change Cycle™ content.
Additional potential revenue sources include:
Consulting engagements for organizational change implementation, training integration, and LMS (Learning Management System) customization.
Master Services Licensing Agreements that allow larger organizations or partners to scale delivery across multiple regions or business units.
Currently, there is no dedicated marketing or outreach effort in place to attract new clients. This presents a significant growth opportunity—even a modest investment in marketing could yield substantial business expansion and brand visibility.
